Poppy Lane Identity : Nina Read

Poppy Lane Identity Poppy Lane is a women’s clothing store located in Seddon village that is as welcoming and friendly as its owner, Sasha Wicker. Poppy Lane is stocked with brightly coloured and patterned clothing that caters women who range from XXS to XXL. In a time when Y2K fashion is for some reason having a comeback, Sasha's consciously curated selection is a breath of fresh air.

The logo embodies the inclusive and warm atmosphere of the shop and Sasha’s personality. Love hearts are hidden in the petals of the poppy to symbolise this, whilst the transparency of the petals are like those that have been pressed.

Sasha’s request for additional branded collateral was a simple one — gift cards and postcards to write personalised messages to customers. I took the opportunity to expand on the colour palette and introduced an orange, pink and yellow poppy that were used to create a repeating pattern. Sasha liked these so much she later had them made into stickers.